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Application Marketing Manager M/W

Do you have a leader's mindset and a strategic vision? Do you focus on customer and business needs?

Then we are looking for you!

We are currently looking for a permanent  position of Application Marketing Manager M/W for our location in Saverne or Obernai (France, Alsace).

Application Marketing Manager M/W

Related to Hager Group transformation, we are looking for an Application Marketing Manager in Business and Living Space Management (Building Automation, Wiring Accessories, Security & Comfort Management, Access Control and Cable Management) to reinforce our Strategic Solution Marketing department.

You will be in charge of defining and continuously enriching the strategic development and implementation of building segment related applications within the Hager Group.

Your main missions:

- Provide comprehensive insights on application fields, environment and related customer target groups needs across defined building segment by extensive external, internal network, market studies and analysis,

- Decline building segment value proposition objectives into possible high-value and consistent applications and services,

- Select and prioritize applications in line with prioritized building segments,

- Assess time to market urgency based on competitive offers launched and customer adoption speed,

- Develop and secure USP/UVP for the applications, relevant offers (products/ services), define marketing targets and routes to market, identify potential strategic partnerships,

- Drive implementation in close collaboration with the others Solution Development Marketing departments (Program Management, Product Marketing, Service Marketing…),

- Define consistent market approach and review the outcomes in close cooperation with the markets,

- Contribute to Hager Group projects.

For this position we are looking for the following profile :

- Master degree in electrical and/or automation engineering, marketing, or business administration,

- Familiar with Building Automation and IoT applications,

- Proven experience of at least 5 years in strategic marketing environment,

- Application and customer centricity, technology enthusiast,

- Open strategic mind-set and synthesis skills,

- Able to influence and deal with ambiguity,

- Networking, team working and cooperation are needed,

- Excellent communication skills (verbal and written),

- Advanced level in English and French (B2), German highly appreciated.

The position will be located in Saverne or Obernai.

What we offer

At Hager Group you can expect a job that is rewarding job in terms of both the quality of the tasks entrusted to you and the responsibilities our employees have, all within a motivated team.

In an international, innovation-driven environment, we offer you a substantial integration programme, fair remuneration, and training in keeping with your expectations and those of the Group.

Your challenge

Make the most of this opportunity to join our teams! Send your application quickly and easily to all our recruiters worldwide using our new recruitment platform. It only takes a few minutes to create your applicant profile – don’t leave it any longer!

Hugo Ramos
Responsable Ressources Humaines
Hager Group


Hager Electro SAS
132 boulevard de l'Europe
BP 3
67215 Obernai