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Casing manufacturing production successfully established in Brazil
How do we solve the cost and logistics issue of a product manufactured in Europe when it is for sale on the other side of the world? The Business Group Casings team set about solving this challenging problem with the invaluable help of the Brazilian marketing team and came up with a successful local solution. This out of the ordinary success story started in 2013 with a multi-cultural team set-up; in record time, by March 2014, the very first casings were being produced locally in Rio de Janeiro for the South American market. The expert knowledge of local teams for their own market, many years of experience of casing production in Blieskastel and other European factories as well as focused actions of numerous colleagues group-wide, gave this project a truly international flavour. Below are some of the key facts and figures.
The objectives: supply and manufacture locally in Brazil our own casings to the South American casings market.
The challenge: remain within the 1M € investment budget and the specified tight time frame of just 18 months.
Diversity in the global teamwork challenge: a big thank you to the110 employees from 33 departments and 5 differentcountries– Brazil, China, France, Germany and Spain.
Fast economic successes: in March 2014 the first 1,000 casings were sold on the South American market.