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13.04.21

Hager Group & LAb[au] participate in l’Industrie Magnifique

Hager Group, for the second time, is one of the main sponsors of "L'Industrie Magnifique", an open-air art exhibition held in Strasbourg France. From 3rd to 13th June 2021, the company will exhibit an artwork by the Belgian artist trio LAb[au] on the terrace of the Palais Rohan in the city centre of Strasbourg (France).                                                                   

Spurred on by the success of the first edition, Hager Group has decided to renew its participation as a major partner.Since its inception, the group has been supporting this project that associates businesses, artists and local authorities to develop and promote creation, art and industrial heritage in the region.

“For us, art is a means of revealing the creative side of industry, developing and even sublimating it. It is therefore important to us to facilitate access to art by repositioning it at the heart of the public space.” Daniel Hager, CEO of Hager Group.

Hager Group, teaming up this year with the Belgian artist trio LAb[au], will be present at the Rohan Terrace in Strasbourg from 3rd to 13th June 2021. The artwork is currently still at the artists' studio in Brussels being constructed with the help of artificial intelligence and algorithms. It is intended to bring a philosophical and poetic dimension to the city duringL'Industrie Magnifique.

Who is LAb[au]?
After having exhibited amongst others at MOMA in New York, the Venice Biennale and the Museums of Contemporary Art in Montreal and Seoul, the artist group LAb[au] will feature alongside Hager Group at the 2020 edition of L’Industrie Magnifique, the open air art exhibition.

Based in Brussels (Belgium) since 1996, the trio of Michel Abendroth, Jérôme Decock and Els Vermang describe their artistic approach as the contemporary and conceptual relationship between art and language. From electrical circuits to programming via soldering, cutting out and drilling, they design and create all their works themselves in their 800 m² studio. Their works are characterised by plays of geometry, colours, light and movement generated by algorithms.

Why LAb[au]?
Hager Group chose the LAb[au] trio because both share a close affinity with architecture, design, electricity and aesthetics. This is complemented by a high level of technical execution, often combined with a digital component and a preference for algorithms and data. Hager Group's products and solutions become more and more digital, as such this artistic venture together makes perfect sense. 

The partnership with the trio of artists and Hager Group already started in autumn 2019 in preparation for last year's "L'Industrie Magnifique", which was postponed due to the pandemic.

For more information on the LAb[au] group, visit:
https://www.lab-au.com/

To find out more about "L'Industrie Magnifique", visit: http://www.industriemagnifique.com/.

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