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13.07.21

Hager Group scores two wins in the German Brand Awards

This year, Hager Group has been declared winner of the German Brand Awards in the Industry, Machines & Engineering category.
On top of this success, Hager Group has also been awarded a Special Mention “Excellent Brands / Corporate Brand of the Year” in the electrical business category.

“Building a clear brand hierarchy and a consistent corporate language for Hager Group master brands is the challenge of this new corporate design” said the Jury in an acknowledgment of our dedication and efforts to present a consistent image to the public.

The strong brand management we have pursued is rightfully reflected in this award, especially after the acquisition of several other brands had left us with an old-fashioned and fragmented visual identity. We are now projecting a premium, strong and unique image to the outside world.

We are proud to share this honour with fellow competitors such as Siemens Hausgeräte or the #LikeABosch media campaign.

German Brand Awards brings considerable visibility with around 315 million gross contacts which is testimony to the high interest generated by this prize of excellence in brand management.

Congratulations to all winners and of course especially to our colleagues who have made this honour possible.

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This is already the sixth recognition of outstanding brand work: within the scope of the German Brand Award 2022, Hager Group’s brand E3/DC once again was given two awards.

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