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Specialist trade fair with an innovative concept
Hager Group recently took part in ARCHITECT@WORK, an extraordinary trade show in Bordeaux which gave specialist planners, designers and architects the chance to discover innovative products. The layout of ARCHITECT@WORK takes visitors on a route that winds its way between the individual stands. This means that the aisles can also be used as social spaces, creating an ideal space for discussing new products, applications and services, making new contacts and sharing ideas.
The event is well regarded among architects, interior decorators, shopfitters and designers – and also attracts high profile visitors. Of the 2,000 visitors at ARCHITECT@WORK, the Hager team generated almost 90 promising new contacts, the majority of which are potential new leads. The team received high praise from the event organisers on their concept for the trade show.