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This year, the belektro trade show for electrical engineering, electronics and lighting took place in Berlin for the 18th time. From 11th to 13th October, our Hager master brand could be found in hall 1.2 at a 360 m² stand.
With 1,100 contacts on site, the Hager stand presented the solutions offered by the Hager, Berker and Elcom brands. Gregor Wille, Key Account Manager of Electrical Trade at Hager Vertriebsgesellschaft mbH & Co. KG, considers the exchange of new solutions to be a key point here: “E-trade and Hager have always made use of this well organised trade show to exchange new solutions and discuss current market changes, such as the energy transition or changes to standards. We prepared for this and our concept was well received.
With our own planners’ day, we also moved other target groups towards belektro and kick-started business activity after the trade show as a result. For us, this was a great success. “At the planners’ day on the first evening of the trade show, 45 electrical planners got together at Hager’s stand.
Workshop Street in hall 3.2 also had an interesting offer and attracted 955 apprentices who tackled various tasks with the Hager team.
Overall, the trade fair registered nearly 14,000 visitors over a period of three days.