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24.01.22

Business and Performance Marketing Analyst (f/m/d)

Digital marketing is your passion? International cross function project management is your key competence? Marketing excellence is your domain of expertise?

Apply at Hager Group!

We are currently looking for a Business and Performance Marketing Analyst (f/m/d). The position could be based in Paris, Strasbourg, Blieskastel or Frankfurt.
 


Career level
Experienced professional
Country
France
Department
Marketing
Location
Alsace

Business and Performance Marketing Analyst (f/m/d)


Your role

Reporting to the Director Customer Marketing Europe, the Business and Performance Marketing Analyst is in charge of identifying and specifying the digital foundations that will enable our marketing teams to implement their growth and engagement strategies in the most efficient way. Primarily you collaborate, collect and sort data, define business requirements (functional specification documents) based on use case analysis, design workflows, create prototypes, follow development and test these new functionalities.

Your main missions are:

•    Identify relevant marketing KPI’s to develop marketing performance dashboards at European level
•    Analyse results & communicate to the right stakeholders
•    Ensure marketing performance data is available for all marketeers to allow them to improve their activities’ performance
•    Based on these data and aligned with the global Customer Marketing Plan, assess current ways of working of our local marketing teams, collect business insights, and identify common needs (e.g., lead generation model/automation marketing flows…)
•    Define use cases and elaborate the functional specifications for our IT department and follow-up on the development
•    Test the new functionalities and ensure performance is raised

The Business and Performance Marketing Analyst is a new position within the company and as such requires the incumbent to be a self-starter who possesses flexibility to work in a fast-changing environment and capacity to think at a high-level strategic caliber while managing daily tasks and support.

Your profile

You hold a master degree or equivalent academic qualification with minimum 5 years of experience in the area of digital marketing with a deep knowledge in CRM & automation marketing tools.

You have been exposed to digital transformation and have a strong expertise in lead generation and nurturing.

Good affinity in dealing with marketing processes and different technical systems such as Salesforce or Microsoft Dynamics,  Oracle Eloqua, Pardot (or equivalent), social media platforms. Google Analytics, Data Studio or Power BI are a must for this position.

Fluent in English (written and oral communication). French or German as a second language is a must. Willingness to travel and ability to work independently and autonomously.

You are pragmatic and able to deliver simple and concrete recommendations to support on a daily basis our marketing teams whilst keeping in mind the customer satisfaction.  

Your leadership and your great project management skills in an international and cross-functional environment will be necessary in order to succeed in this role.

Your strong analytical skills in order to efficiently manage and analyses different situations will be useful to identify critical issues and opportunities, evaluate options and provide clear recommendations for developing our performance.

You are a team player and want to contribute to the transformation of the Hager Group. Your enthusiasm and ability to work across the board will be your best assets.

You will be expected to travel to the various markets of the group.

Our offer
You can expect a position with responsibility and variety in an international and innovative environment and motivated team. We offer intensive integration, an attractive and fair compensation as well as internal and external training.
 
Your challenge
Take your future chance and convince us. You can upload your application easily in our Groupwide application management system. Please use the opportunity of the online application, 10 minutes are enough! We are available in advance for your specific questions.

 

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Damien Fahrlaender
Damien Fahrlaender
Chargé de recrutement
Hager Group

Es wird nie langweilig. Man kann viel selbst mit entwickeln. Selbst Ideen rein bringen und das ist das spannende an dem Job des Marktmanagers.

Christian Weinard, Market manager

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