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Consumer Insights Manager (m/f/d)

You understand the customer? You are a Critical-thinker and creative problem-solver?<

Then apply at Hager Vertriebsgesellschaft mbH & Co. KG, a company of Hager Group.<


Career level
Experienced professional
Germany, France
Product Marketing
Saarland, Alsace

Consumer Insights Manager (m/f/d)


Understand the customer< <

  • Conduct qualitative and quantitative competitive research in countries where we are operating (7 main countries) by exploiting internal and external data<
  • Own the voice of the dairy consumer and drive consumer empathy<
  • Conduct qualitative and quantitative competitive research in countries where we are operating by exploiting internal and external data <
  • Lead project design, management and analysis of primary consumer research projects, including focus groups, brand tracking, etc.< <

    Intelligence into action

    • Assess the impact of customer acquisition and engagement programs
    • Analyze CRM data to understand customer behavior and consumer profiles/segments  <
    • Manage research vendor relationships, negotiating rates and deliverable<
    • Create real-time reports and dashboards and provide analysis for cross-functional European projects< <

      Satisfaction Survey:< <

    • Design, create, follow-up of  a group-wide Customer Satisfaction Survey<
    • Track and report on category trend, creating internal and external presentations to drive innovation planning, marketing activationm and customer strategy< <

      Customer Segmentation:< <

    • Define the right segmentation for our different customer groups to help our teams to optimize marketing touchpoints and sales approach <
    • Uplevel analytic prowess across the organization through regular insights share-outs and coaching< <


      Your profile and skills:< <

    • Bachelor’s Degree, 5 years+ experience working in data analytics and/or customer survey environment<
    • Experienced and knowledgeable in data wrangling, building data models, visualization tools and developing insights<
    • Self-motivated and enjoy sifting through large amounts of data keeping attention to detail<
    • Ability to communicate complex ideas and analysis in a brief, accurate, and customer focused way.
    • Critical-thinker and creative problem-solver
    • Strong customer focus
    • English fluent, German and/or French is a plus< <


  • Our offer < You can expect a position with responsibility and variety in an international and innovative environment and motivated team. We offer intensive integration, an attractive and fair compensation as well as internal and external training.<


    Your challenge< Take your future chance and convince us. You can upload your application easily in our Group-wide application management system.< Please use the opportunity of the online application, 10 minutes are enough! We are available in advance for your specific questions.<

    Join us now!<

    Norina Madrenas
    Norina Madrenas
    Inhouse Recruiterin

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