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Fertile ground for ideas

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Blieskastel, 19th July 2018

Extraordinary ideas are emerging in Hager Group Garden

At first site, you may be forgiven for thinking that Hager Group Garden is a well-equipped university lab.

The Garden, located in the basement of Hager Forum in Obernai, opened in autumn 2017. A mixture of laboratory, garage and workshop, its workbenches, machines, tools, smart boards, presentation space, computers, group seating areas, 3D printers and various materials offer 400 square metres for creativity and creation. Green plants trail from the ceiling and inspirational quotes flash up on a screen, such as “…failure is unimportant. It takes courage to make a fool of yourself,” as Charlie Chaplin once said.

In fact, the Garden is for business workshops and ground-breaking innovative ideas. It has the potential to open up new ways of working and cooperating for both employees and partners of Hager Group. "With the Garden, we are creating ideal conditions for creativity to flourish," comments Johann Michel, Creative Lab Leader.

The Garden’s ‘ideal conditions’ Johann Michel alludes to include its unusual environment: people are out of their usual office space and routines and thus find themselves together in totally different working atmosphere. “The Garden offers more than just trained support staff; it has everything you need to generate, produce and present product concepts and solutions, from a 3D printer to a small paint booth and a photo studio. Our colleagues learn how to develop their ideas into prototypes here, as well as how to pitch them."

"Everyone learns how to do things differently here. Failure is a desirable outcome because it is the best way to learn how to improve," says workshop leader Irène Beauvois, Test & Com Design Manager from Hager Group Design Studio. "Many people have no idea just how much creativity they have in them."

So what actually is Hager Group’s Garden? A laboratory? An ideation workshop? A creativity space? Ultimately, the Garden is a fertile breeding ground for ideas, and who knows which of them will flourish within the company.

You can read the full story about the Garden in Hager Group Annual Report 2017/18.