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11th July 2018

Hager Elexium and PlusProfi networks

Looking for a competent electrician? For builders and homeowners, it can be difficult to find a suitable professional in the local area. Hager’s Elexium and PlusProfi networks bring together expert technicians and building contractors – while improving our contact with end customers.

Mirco Dietrich, a PlusProfi member from Fuldabrück, Hesse, is among those expert technicians able to convincingly spread the word about the intelligent home and bring it to life with forward-looking electrical installations. “The initiative means that customers who were not previously aware of our extensive range of services, will now be able to find out about us,” he says. “At the same time, we are equipped with a whole range of marketing tools that we can use to develop our business.”

In early 2017, Hager set up a similar initiative – the Elexium network – in France. The name of the network is a combination of the words ‘electrician’, ‘excellence’ and ‘premium’. Its mission is as simple as it is ambitious: to offer customers an excellent user experience, and to identify electricians who can guarantee services of an equally high standard.

To start with, 650 electricians were selected for the network; by 2020 there should be around 2,000 Elexium partners across the entire country. Using the Elexium app and website, these partners can prominently advertise their services and customer references; equally, customers are given the opportunity to comment on and evaluate the work and service of the technician they have used.

“In order to provide customers with a positive experience, we need excellent solutions coupled with equally excellent on-site advice,” says Mike Elbers, Chief Marketing Officer at Hager Group. “With the Elexium and PlusProfi networks, we guarantee both to our customers. At the same time, we are helping our trade partners attract potential customers for themselves, and of course for us.”

You can find the full story about the Elexium and PlusProfi networks in Hager Group Annual Report 2017/18

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