Hager Group conquers India

4,000 square meters, two modern production lines, 225 employees, one vision: "We want to generate more sales than our colleagues in Australia," laughs Huzefa Poonawala, Head of Marketing at our subsidiary Hager India. Why is he using the Australians as a benchmark? Perhaps it is because of the rivalry between the two countries in the national sport of cricket.

Didier MIGUET, Area Sales Manager, and Thierry JANEL, expert in technical skills and training for Africa & Middle East, took the opportunity to organize seminars to present the different Hager products and solutions as well as training on our planning software. From August 15 to 17, 2019, our experts offered training on ElcomNet and hagercad.

A seminar was also organized to develop brand awareness and increase Hager's participation in commercial projects. The main solutions presented included power distribution with quadro+ form 2b 1600A TTA, cable management, cable accessories, home automation and check.hager. In total, 20 entrepreneurs and Nabico's main customers participated in the event.

The teams in Pune, India, are doing everything they can to make a safe building installation a standard in their home country. A modern plant and ingenious solutions for the local market will support them in this. The signs are good. For nine years the company worked in a rented factory before Hager India increased its production area more than tenfold with the new plant in 2016.

It was only possible to develop such a large area on the outskirts of the huge city of Pune. That is why the workers are now brought by bus from the city centre to work every morning. The Hager Group is a relatively small player in the Indian market, and this is exactly where Poonawala sees a competitive advantage. After all, this manageability makes it possible to have the goods ready for dispatch within one working day - and within one week at any construction site in India. "We're faster than the others," explains the head of marketing.

The construction boom in India is also playing into the cards of colleagues on site. Around 70 sales colleagues are currently in the process of ensuring that the country's eight megacities are supplied with products from our Hager Group. Because the trends for the entire country are set there today, we all hope that small towns and municipalities will follow suit. "The public sector is an attractive client for us," explains the colleague. However, in order to award a contract in the public sector, it is necessary to prove a local value-added share of 50%. The glocal approach is the key to success in India.

Would you like more insights into the development of our Indian business? Click here for the detailed story in our current Annual Report