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7th June 2018

New wiring accessories solutions launched in China

The awarded Hager Dream range, Hager Inspire and Hager Muse have just been launched on the Chinese market. To mark this event, on 10th May 2018 Hager China held a press conference in Shanghai.

More than 40 key customers, including developers, distributors, hotel chains managers and interior designers were present; this was the perfect opportunity for guests and Hager China sales & marketing teams to discuss the new ranges.

Erwin van Handenhoven (Hager Group Design Studio Director) spoke at the conference about design inspiration and developing product stories. It is his conviction that design should inspire people in their user experience; indeed our brand code is smart, simple and authentic.

Pascal Dubreucq (Senior VP Sales & Marketing Region APAC), commented that thanks to this new series of wiring accessories our solutions are more consolidated and integrated. The online-offline distribution model will be also soon be established, thus allowing customers and end users to more easily access our products & solutions, enjoying the benefits of European design and German quality.

Mr. Hou Haijiang (Hager China Sales & Marketing Director) in China remarked that targeting different vertical markets, including residential, hotel and commercial, we have three products ranges that meet different needs along with holistic solutions and services.

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