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20.07.21

Performance Marketing Analyst (m/f/d)

You are passionate about Performance marketing and keen to analyse and interpret marketing data?

If the answer is yes, apply now at Hager Group and become our next Jedi at our Digital Factory!

We are currently looking for our future Performance Marketing Analyst (m/f/d) based in Europe for a permanent contract. It is possible to work completely remotely.


Career level
Experienced professional
Country
Germany
Department
Information & Technology
Location
Saarland

Performance Marketing Analyst (m/f/d)


Mission

  • Identify opportunities and challenges in our media buying by producing insightful analysis that leads to recommendations in buying strategy
  • Maximise campaigns by providing adhoc analysis on the performance of the digital marketing activity
  • Continuously monitor and analyse our international campaign activities in Performance Marketing and continuously evolve our marketing reporting by defining relevant KPIs and a compelling visual format of the complex campaign structure
  • Generate insightful data deep-dives which will build the foundation for marketing strategies across all sales channels (incl. SEA, SEO, MAT, Website, etc.)   
  • Interpret and act-upon complex marketing data to create reports, making recommendations through written and verbal reports and/or presentations and lectures. 
  • Act as competent sparring partner and advise the local Marketing Departments on individual performance of marketing channels and by identifying potentials and trends of campaign performances as well as propose a recommended course of action   
  • Conduct root cause analyses to identify underlying issues driving performance variances, and develop automated reports that visually flag possible problem areas    
  • Perform permanent market, customer and competitor research on global level    
  • Work with multiple stakeholders to ensure that all data is tagged properly and flowing across digital marketing and database systems 
  • Manage marketing tagging and pixel requirements

Profile

  • Minimum 3-5 years' work experience as Performance Marketing Analyst (preferably in e-commerce companies)
  • Degree in Marketing, Online / Performance Marketing, Business Administration or equivalent combination of education and experience
  • Fluent in English (C1+) and German (B1+)
  • Willingness to travel between different Hager Group locations accross Europe
  • Comfortable with handling large quantities of data, especially in Microsoft Excel, a bonus would be knowledge in query languages (SQL) as well as statistical analysis and their application
  • Hands on experience in one or more of the following media channels is advantageous: Facebook ad platform, DSP (eg real time bidding systems), Mobile ad Network, Google Mobile Ad network
  • Good understanding of the various online performance marketing channels (incl. SEA, Performance Display, Affiliate, SEO, Display), CRM system and different KPIs 
  • Strong analytical skills, with the ability to analyse raw data, draw conclusions and develop actionable recommendations
  • Strong proved knowledge of Google Analytics, Google Tag Manager and Google Datastudio 
  • Knowledge of Google Firebase, Google BigQuery and Microsoft Power BI would be a plus
  • Self-driven, independent and able to organize and multi-task efficiently in a fast-paced environment
  • Highly organised team player, flexible and able to handle multiple activities, establish priorities, meet deadlines and work efficiently and effectively
  • Service and customer centric mindset that enables to look at analytics from a customer perspective

Please submit your application in English!

 

Our offer

You can expect a position with responsibility and variety in an international and innovative environment and motivated team. We offer intensive integration, an attractive and fair compensation as well as internal and external training.

 

Your challenge

Take your future chance and convince us. You can upload your application easily in our Groupwide application management system. Please use the opportunity of the online application, 10 minutes are enough! We are available in advance for your specific questions.

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Es wird nie langweilig. Man kann viel selbst mit entwickeln. Selbst Ideen rein bringen und das ist das spannende an dem Job des Marktmanagers.

Christian Weinard, Market manager

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