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Brand strategy and the new look and feel of Hager Group brands were on the agenda for Hager Group Communication Expert Days 2016, held on 25th and 26th October 2016. Over 90 communication experts from 19 countries for Hager Group markets and brands interacted in Obernai, France.
Harald Börsch, Director Corporate Communications of Hager Group set the tone by stating that “…we remain faithful to our roots in the recognition of our brands and take them to a new level. Our ambition is to transform our company from a ‘house of brands’ to a ‘branded home.”
Evolution of visual identity
Hager Group is growing quickly and confronted with a new public in a complex world. It is a challenging process to roll out with consistent and premium results a new visual identity to the several different brands of our 128 markets worldwide. Our new style of communication - more confident and conversational - is based on our existing values, DNA and company brands.
“Indeed, we are aware of what has made us what we are and this reinvention offers an exciting future for growth,” stated Jean-Guy Dietrich, Manager Corporate Branding. “Our new visual identity appeals to our customers, stakeholders and employees alike,” says Mr. Dietrich.
To date, media such as printed communication, digital channels, etc… have been adapted to the new Corporate Design. Hager Group’s whole communication, image styling and wording is undergoing a significant change with a new approach and mindset – simple, smart and authentic.
The first brands to be launched in the new Corporate Design were Hager Group (hagergroup.com) and the German Hager market (hager.de); Hager Group’s new Corporate Design will continue to be rolled out to every brand and market worldwide over the next couple of months.