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27.02.19

Consumer Insights Manager (m/f/d)

You understand the customer? You are a Critical-thinker and creative problem-solver?

Then apply at Hager Vertriebsgesellschaft mbH & Co. KG, a company of Hager Group.


Niveau professionnel
Professionnel expérimenté
Pays
Allemagne, France
Section
Marketing
Ville
Saarland, Alsace

Consumer Insights Manager (m/f/d)


Mission:

Understand the customer

  • Conduct qualitative and quantitative competitive research in countries where we are operating (7 main countries) by exploiting internal and external data
  • Own the voice of the dairy consumer and drive consumer empathy
  • Conduct qualitative and quantitative competitive research in countries where we are operating by exploiting internal and external data 
  • Lead project design, management and analysis of primary consumer research projects, including focus groups, brand tracking, etc.

Intelligence into action

  • Assess the impact of customer acquisition and engagement programs
  • Analyze CRM data to understand customer behavior and consumer profiles/segments  
  • Manage research vendor relationships, negotiating rates and deliverable
  • Create real-time reports and dashboards and provide analysis for cross-functional European projects

Satisfaction Survey:

  • Design, create, follow-up of  a group-wide Customer Satisfaction Survey
  • Track and report on category trend, creating internal and external presentations to drive innovation planning, marketing activationm and customer strategy

Customer Segmentation:

  • Define the right segmentation for our different customer groups to help our teams to optimize marketing touchpoints and sales approach 
  • Uplevel analytic prowess across the organization through regular insights share-outs and coaching

Your profile and skills:

  • Bachelor’s Degree, 5 years+ experience working in data analytics and/or customer survey environment
  • Experienced and knowledgeable in data wrangling, building data models, visualization tools and developing insights
  • Self-motivated and enjoy sifting through large amounts of data keeping attention to detail
  • Ability to communicate complex ideas and analysis in a brief, accurate, and customer focused way.
  • Critical-thinker and creative problem-solver
  • Strong customer focus
  • English fluent, German and/or French is a plus

Our offer 
You can expect a position with responsibility and variety in an international and innovative environment and motivated team. We offer intensive integration, an attractive and fair compensation as well as internal and external training.

Your challenge
Take your future chance and convince us. You can upload your application easily in our Group-wide application management system.
Please use the opportunity of the online application, 10 minutes are enough! We are available in advance for your specific questions.

Join us now!

Norina Madrenas
Norina Madrenas
Inhouse Recruiterin

Je trouve particulièrement passionnant de travailler avec différentes personnes, mais aussi de gérer des projets et de m’engager dans le démarchage.

Sven Martin, Commercial dans la construction résidentielle et industrielle

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On ne s'ennuie jamais, c’est un fait. Et on a la possibilité de beaucoup développer soi-même. Même apporter ses propres idées, et c'est ce qu'il y a de passionnant dans la fonction de responsable de marché.

Christian Weinard, Responsable de marché

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